Es una encuesta dirigida para micro, pequeñas y medianas empresas de chile. Con el fin de recolectar información para el diplomado. La encuesta tiene preguntas para identificar el perfil del emprendedor y como entiende la imagen corporativa como principio de mejora a la llegada al cliente.
Entiéndase como imagen coporativa al conjunto de elementos digitales (graficas, videos, animaciones,etc) que componen al emprendimiento como elemento de diferenciación estratégica.
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