My name is Muhammad Taaha Azhar, and I am a postgraduate student at University of the West of Scotland conducting research for my dissertation. This study aims to explore the impact of TikTok's content strategy, influencer marketing, and user-engagement mechanisms on consumer shopping behavior within the UK fashion market. Your participation in this study is entirely voluntary, and all responses will be kept confidential. By sharing your experiences and insights, you will contribute to a better understanding of how TikTok influences fashion purchases.
If you have any questions or require further information, please contact me at:
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