An investigation into the presence of employer branding campaigns within social media channels and its influence on employees in the Irish hospitality industry

I am a 4th year student studying International Hospitality Management in Dublin Institute of Technology. The purpose of this questionnaire is to undertake an investigation regarding the presence of social media campaigns done by hotel brands. It will also explore the impact of social media on the employer's attractiveness in the hospitality industry. The results will be used and analysed for this research purpose only. All responses you provide for this study will remain anonymous and confidential. Thank you for your co-operation.

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