Consumer behaviour towards supermarket.

Supermarkets are providing lots of facilities which lead most of the middle class and upper class people depend on supermarkets rather than depending on departmental stores for their daily commodities. As supermarkets are providing a hygiene environment where people can easily buy their daily life commodities in an affordable price which are arranged in a systematic way. My assumption is that consumers are now diverting themselves from departmental stores to supermarkets. I will conduct survey on both male and female customers as they will provide me different opinion to observe whether my assumption is right or wrong.

Summary
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