Aim of this research is to identify the impacts of pandemic on the retail business especially in the case of consumer buying behaviors. It will help to identify the gaps and challenges faced by the retail sector to cope the changing buying behaviors of the customers in future and also the adaptation of promotional activities and tools in order to boost sales in a short period of time for further hypothesis to open the door for future researchers to investigate more in this field.
Research questions
What is the effect of pandemic on retail businesses?
What is the changing pattern of consumer buying behavior due to covid-19?
What is the effect of consumer buying behavior on retail sectors?
What are the obstacles faced by the retail sectors?
How retail sectors mitigate the obstacles occurred due to consumer buying behavior?
Research objectives
To identify the effects of pandemic on the retail business
To evaluate the changes observed in the consumer buying patterns during pandemic
Identifying the extent of shifting of customers from the offline to online platforms
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