Purchase intention and purchase behaviour of sustainable fashion products.

Dear Respondent,


The following questionnaire is being administered to gain insight into the intention-behavior gap that exists amongst generation Y consumers in the market for sustainable fashion products. This questionnaire forms part of a research study conducted for a third-year marketing research course at the University of Cape Town and therefore responses are solely used for academic purposes. This research is yet to be approved by the ethics committee.


Participation in the research questionnaire is voluntary and you may withdraw from answering at any time, without any negative consequences. Due to the nature of the study, you will need to provide the researchers with some form of identifiable information however, all responses will be confidential and used for the purposes of this research only.

This questionnaire will take approximately 5 minutes to complete.

If you would like further information or have any questions regarding the study, please contact one of the following researchers.


Kate Charter (chrkat010@myuct.ac.za)

Jason Bewsey (bwsjas001@myuct.ac.za)

Adrian Kinsey-Quick (knsadr002@myuct.ac.za)


Criteria: Participation Requirements

  • You are currently living in South Africa
  • You are a millenial (born between1980 - 2000)


To continue, please click below to confirm the above criteria are met:
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