Estimado/a Sr./a: Con motivo de la investigación que estamos realizando en la Universidad Rey Juan Carlos sobre Actualización del Modelo MERMI de Implantación del Revenue Management, Para lograr este objetivo, se ha dividido el cuestionario en diez partes: Cultura de RM, Previsión de la Demanda, ............... En cada parte existen una serie de ítems que deberá valorar en función de la importancia que tengan en la correcta aplicación del RM. Se trata de realizar un análisis discriminante, por lo cual le rogamos intente dar distintos pesos a los ítems si valora su diferente importancia. Para terminar al final de cada parte podrá hacer los comentarios que estime oportuno.
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