Nykaa: The online lifestyle retailer of beauty, wellness, and fashion products

We are trying to get a sense of how and why Nykaa, the newbie in the e-commerce area, not only survived but became a major player in the presence of bigwigs like Flipkart, Myntra, and Amazon.

We need your support in collecting data in our effort to do this study. We're focussing on customer trends, needs, perceptions, and behavior aspect in our this study.

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