Hello, my name is Rong Guo. I am a student at Rotterdam Business School in the Netherlands, pursuing the IBMS program. My research is concerned with understanding the motivations behind Chinese buyers buying behavior. The research will focus on the marketing strategies for luxury fashion products and its relationship to established theories and the influence of local Chinese culture on luxury fashion product purchase. Your participation in this study will be highly appreciated. Information p...
Questionnaire on luxury retail market in China
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