JLHaymore
This page only lists the surveys that this user created and shared with the public.
The role of activism in celebrity-endorsement and advertising.
(
- 2017,
- 42
- responses
- ,
You are being invited to take part in a research study about the impact of celebrity activists on the perception of advertisements. If you volunteer to take part in this study, you will be one of about 50 people to do so. The person in charge of this study is Jamara Haymore of University of Memphis Department of Journalism and Strategic Media. She is being guided in this research by Dr. Jin Yang. By doing this study, we hope to learn how celebrity-activism is received by consumers, to bette...
The role of activism in celebrity-endorsement and advertising.